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TURF via Artsy (Tech)

TURF, an award-winning curatorial platform on Africana today partnered with Artsy to launch a digital presence online. TURF designed cultural strategies, crafted narratives and visual stories for sales and marketing. As a result, collectors, as well as art fairs, biennales, curators, writers, collaborators were interacting with this new platform globally. TURF participated in cutlog New York, Spring Break Art Show, paving the path for more lucrative sales and partnerships between Artsy and new global African art galleries and fairs.

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Role: Brand Strategy and Digital Media
Tasks: Cultural strategy. Digital marketing. Web copy. Visual storytelling. Partnerships.